I've Been Preparing Forever.

I've been performing preparation theater for months.

The Fears (Let's Just Name Them)

What if nobody cares? What if there's a bug on launch day? What if someone who actually knows what they're doing looks at my code and laughs? What if I've built something that only makes sense in my head?

What if I put myself out there and... nothing happens?

These thoughts have lived rent-free in my brain while I've been "just polishing a few more things."

The Excessive Planning

I have spreadsheets. I have a 47-point launch checklist. I've researched social media strategies, optimal posting times, hashtag theories, and content calendars.

I've prepared for scenarios that will never happen and ignored the one thing that actually matters: shipping.

At some point, preparation stops being helpful and starts being a very sophisticated form of hiding.

I think I hit that point a while ago.

So Here We Go

Today I'm introducing ModelLink 3D.

The simple version: Upload a 3D model. Get a link. Anyone can view it instantly—in their browser, in AR on their phone, or in VR. No software to install. No files to download. Just click and see.

The vision: I want sending a 3D model to feel as natural as sending a PDF. Architects sharing designs with clients. Cabinet makers showing customers their kitchen before it's built. Product designers getting feedback without asking people to install anything.

One link. Instant 3D. Everywhere.

Why Mobile AR?

Fair question. Here's the thing about 3D: it's not really 3D until someone can move around it.

A video shows you what I want you to see. A 3D model lets you see what you want to see. Zoom in on the joinery. Check the back side. Look underneath. That's not a minor difference—that's the difference between a sales pitch and actual understanding.

And why mobile instead of VR headsets? Because the best technology is the one people actually use.

VR headsets are incredible. But here's reality: your client doesn't own one. Your contractor doesn't own one. Your mom definitely doesn't own one.

You know what everyone has? A phone. In their pocket. Right now.

Mobile AR isn't the best AR. It's the accessible AR. And accessible wins. Every time.

The Magic of "No Download Required"

This is the part I'm most stubborn about.

The moment you ask someone to download an app, you lose half of them. The moment you ask them to install software, you lose 80%. The moment you send a file format they don't recognize, you've lost almost everyone.

ModelLink 3D is a link. That's it. Click it. See the model. Point your phone at your floor and the model appears in your space.

No app store. No installation wizard. No "what program opens this?" emails.

Just: click, view, done.

Why I Built This

I come from the cabinet and millwork world. I've watched people try to share 3D designs and hit the same wall every time: "Can you install this software?" "What program do I need?" "I can't open this file."

The model exists. The technology exists. But the sharing is broken.

I've been chasing this problem for years. Back in 2022, I wrote a blog post experimenting with embedding 3D models on a website. It worked okay on desktop—scroll to zoom, drag to rotate. But the last line of that post? "This does not appear to be compatible with mobile phones."

That bothered me. The world was moving to mobile, and 3D was stuck on desktop. Three years later, ModelLink 3D is my answer to that problem.

What Happens Next (Honestly, I Don't Know)

Maybe this resonates. Maybe it doesn't. Maybe I'll look back at this post in a year and cringe. Maybe I'll look back and be glad I finally stopped preparing and started doing.

Either way, the preparation theater is closing. The real show is starting.

If you work with 3D models and you're tired of the "can you install this?" conversation, I'd love for you to try it.

And if you're building something yourself and stuck in your own preparation theater? Consider this your permission slip. Ship the thing. The world will tell you what it thinks. That's scary, but it's also the only way forward.

Thanks for reading. If this resonated, I'd genuinely appreciate a share. And if you try ModelLink 3D, let me know what you think—the good and the bad. I'm building this in public, and that means learning in public too.